Our Story

On our journey of exploring what real rest looks like, we were constantly reminded of one of our favourite scriptures from the Bible,

Psalm 23:1-2,

'The Lord is my shepherd;

I have all that I need.

He leads me to rest in green meadows;

he leads me besides peaceful streams.'

This scripture has been the foundation that we have aspired to develop 'Abilene The Label' on.

The idea for our products was sparked on a family holiday overseas, where we found the 'perfect' hat for our daughter - soft, washable and beautiful. We arrived home with no plans of starting a business, but as time went on, we grew more in love with the functionality and design of this hat.

From here Abilene, meaning 'Land of Meadows' was born. 

Our product range has developed from hats to bonded leather mats throughout the development phase of 'Abilene The Label' - both products provide the same outcome; aesthetically pleasing but, highly practical.  

And as we continue on this adventure and our products expand, one thing will remain the same; we are a lifestyle brand equipping you with functional products that can be used anywhere. Whether that is your lounge room floor, hiking through the Alps or a lazy day at the beach, it's our hope that our products will help you to create spaces where you can experience the fullness of rest.

This is a piece of our journey - we can't wait to hear yours!

Phoebe xx


Our Hats

Fold them, wash them, wear them. Our hats are designed in Australia and made from 100% cotton. The soft texture of the cotton combined without the fuss of cords, makes them perfect to help keep those rays at bay. 


Our Mats

Our mats are a bonded buttery leather made to weather the seasons; the bonded leather is a combination of 12% leather and 88% non-leather fibres. They are free from BPA, Formaldehyde and Phthalate, stain resistant, easy to care for and durable. Simply wash down with soapy water and hang to dry with the hanging strip, ready to grab and run for your next adventure. 




While we are on a journey it's our intention, as a brand, to be as sustainable as possible. From the initial development, we have and will always be looking at how we can operate most sustainably. Our bonded leather constitutes 12% recycled leather combined with other non leather materials that are BPA and Phthalate free. All of our products come beautifully packaged in reusable canvas tote bags and are shipped with The Better Packaging Company, 100% compostable, zero-waste bags.